Trapstar London is a British streetwear brand founded in 2008 by Mikey, Lee, and Will in West London. The brand began by selling t-shirts at Portobello Market and quickly gained popularity for its bold graphics, gothic lettering, and the reverse print of its motto: "It's A Secret." Trapstar's designs often feature dark color schemes and have been embraced by celebrities like Rihanna, Jay-Z, and Stormzy.